about cleanly
You didn't start a cleaning business to drown in admin.
You started it to build something of your own. Cleanly is the team — and the
software — in your corner, so you can run the business instead of letting it run you.
Why we exist
We've seen the chaos from the inside.
Sticky notes on the dashboard. Crew schedules in group texts. Invoices that slip through the cracks and late nights spent reconciling who actually got paid. We've watched hard-working owners do everything right and still feel like the business is running them.
So we built Cleanly. Our team has scaled companies from zero to millions, shipped software used by thousands, and run operations at national scale — and we've pointed all of it at one thing: giving cleaning business owners a calmer, more profitable way to work.
We win when our customers book more, bill more, and stress less."
George Essilfie Jr. — Co-Founder & CEO
What we believe about running your business.
Your time is the business
Software should give you hours back, not demand them. Every feature earns its place by saving you time.
Simple beats powerful
A tool you'll actually use beats a hundred features you won't. We sweat the simplicity so the day runs itself.
Your growth is the point
We're not done when you're set up. We're a partner in getting you found, booked, paid, and growing.
the team
The people in your corner.
Operators, builders, and growth people who've spent their careers helping businesses run better.
George Essilfie Jr.
George is an operations and strategy executive who has spent his career scaling businesses from zero to multi-million-dollar revenue and turning emerging products into market leaders. He co-founded Cleanly to bring modern software and AI tools to cleaning businesses — helping owners operate more efficiently and grow with confidence.
Theo Denanyoh
Theo is a software product leader with 15+ years building web and mobile products for enterprise and home-services businesses. He loves building beautiful, easy-to-use products that solve real problems — and co-founded Cleanly to help cleaning business owners remove the chaos from running their business.
Gary Dixon
Gary is the operational backbone of Cleanly, with 20+ years of technology and leadership experience. Before Cleanly he led major product and technology initiatives at Cardinal Health — including the AI-powered InteLogix™ platform, which transformed supply-chain operations and generated over $270M in revenue.
Rita Suzanne
Rita is a marketing strategist who has spent 12 years running her own agency, helping service-business owners drive leads, grow revenue, and build brands that earn referrals. She joined Cleanly to help cleaning business owners get found, get hired, and grow on their own terms.
Joe Holland
Joe is an award-winning sales strategist with 20+ years scaling revenue, expanding major accounts by over 300%, and building effective sales systems. A published author, he joined to help commercial cleaning businesses operate seamlessly and scale efficiently.
Let's get the chaos out of your business.
Book a 30-minute demo. We'll show you how Cleanly works,
answer your questions, and set you up if it's a fit.